Cell phone companies target hispanics, teens and preteens

The cell phone companies have started to think differently. They have started to address the pre-teens i.e. the children in the age group of 8 to 12. They are designing lots of phones for the small hands and are incorporating these phones with simple keypads. The most important feature of this type of phones is their parent-friendly features.

Most of the cell phone companies products that are leading the pre-teen phone market tend to operate as per pay-as-you-go plan which allows the parents to set amount of minutes they wish. This eliminates the fear of many parents who think that their children will run wild if they get a cell phone.

These phones allow only limited number of phonebook entries and the entered numbers can only be programmed by the parents. Both phones are devoid of numeric keypad, so the child can call only to those numbers which are programmed by the parents. Moreover, parents are also capable to control the numbers which can call the child's phone. They also tend to offer the parents the ability to program the time of the usage of the phone and make sure that it is not used during school hours or homework times.

You can get these phones for about $100 and the service through many cell phone companies. Other cell phone companies are also entering the pre-teen market. And many have already announced that they will offer phones and accessories with Barbie themes. Many cell phone companies have planned to make cell phones that will monitor the kid's whereabouts and let parents censor their obscene comments.

With the increase in the number of players in the pre-teen cell phone market, the cell phone companies will lower the prices of the cell phones in order to capture the market. Innovative ideas for keeping track of the children will attract the parents and the sale percentage will increase. Children are utilizing their mobile devices to a greater extent. Speed texting while closing their eyes is just the beginning, and the technologies are unable to keep up with the rising demand of the child for new features.

This is the reason why the cell phone companies have targeted the adolescent consumers. The cell phone companies charges $5 for one month unlimited messaging and $1 for song downloads but the cost of calling is continuously declining. As per the data, in just 2 years, there has been an increase of 26 % in the teenage cellular subscribers.

Another target of the cell phone companies are the Hispanics. As estimated, last year nearly $140 million were spent on advertising by the industry to catch the attention of these consumers. This amount was more than their expenses on any other cultural group. Their efforts includes sponsoring of popular Hispanic pop artists concert tour and promotion of advanced technology phones that let its subscriber to listen and watch the downloaded Spanish language audio and video. Hispanics spends more money on cellular phones and are ideal consumers.

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